From around the web
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Data, analytics & privacy
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Empowering your team to build best-in-class MMMs
- Google Ads & Commerce Blog
"Today, we’re announcing Meridian, an open source MMM that empowers teams to
build best-in-class MMMs and drive better business outcomes. It’s built to enable privacy-durable, advanced measurement while meeting marketers where they are."
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Conversions and Key Events in Google Analytics 4
- Analytics Mania
"Here's what you need to know about the latest Google Analytics 4 update. In this video, I will
explain what key events are, what happens to conversions in GA4 and what actions you need to take."
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Complying with the Digital Markets Act
- Google The Keyword
"The European Union's Digital Markets Act (DMA) came into
force in March for companies who have been designated. Google is sharing some more details about the changes they are making to comply, following product testing they announced earlier this year."
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TikTok’s compliance with the Digital Markets Act
- TikTok
"We have always been clear that it is our duty to comply with relevant obligations
under the DMA until legal questions on our designation appeal are resolved. We have since taken a number of steps to comply with the DMA ahead of 6 March, including some of the measures highlighted in this article."
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Google-related updates
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Introducing "Solutions": A New Way to Automate Management of your Google Ads Account
- Google Ads Developer Blog
"We're excited
to announce the launch of "Solutions," a new tool for Google Ads that makes it easier to manage and automate tasks in your account. With Solutions, you can quickly and easily generate reports that show you how your campaigns are performing against your business goals, automate simple management tasks and more."
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Google Ads will automatically start pausing ad groups with low activity
- Search Engine Land
"From March 11, ads groups created at least 13
months ago and have not had impressions in the past 13 months are paused to improve budget efficiency for advertisers."
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Google says Performance Max ‘intentionally’ doesn’t show channel-specific KPIs
- Search Engine Land
"Google confirmed that it
deliberately withholds channel-specific KPIs for Performance Max campaigns because it could be “misleading.”"
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SEO
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Google Search Console Adds INP Metric In Core Web Vitals Report
- Search Engine Journal
"Google has
announced that Interaction to Next Paint (INP), a new metric for measuring website interactivity, is now included as a key element in the Search Console’s Core Web Vitals report."
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What web creators should know about our March 2024 core update and new spam policies
- Google Search Central Blog
"The March 2024 core update is a more complex update than our usual core updates, involving changes to multiple core systems. It also marks an evolution in how we identify the helpfulness of content."
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Google’s March 2024 core update: 5 things you need to know
- Search Engine Land
"Google’s March 2024 core update is bringing a seismic shift to the SEO industry. This major update might sweep the web the same way the Panda and Penguin updates did."
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SGE Research Study - The Impact of Google Search Generative Experience on Brand and Product Terms
- Authoritas
"Today, we're releasing our second wave of SGE research which is focused on the potential impact of SGE on the prominence of brand related terms."
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How to Assess SGE Traffic Risk for Your Site
- Aleyda Solis
"Learn how to assess the risk from Google Search Generative Experience for your own site by going through the different types of snapshots for your targeted queries by using this free sheet."
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Google Confirms: High-Quality Content Is Crawled More Often
- Search Engine Journal
"Google's Search Relations team reveals that high-quality, user-centric content is the key to increasing crawl demand, debunking crawl budget myths."
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Bing Deep Search is officially live for all users
- Jordi Ribas
"Deep search is now available. It uses our existing Bing index and leverages GPT-4 to expand and enhance your query, and determine possible intents."
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Social media
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LinkedIn introduces Dynamic UTMs to optimize your web traffic through LinkedIn ads
- LinkedIn
"We are introducing
Dynamic UTMs – allowing marketers to automatically add UTM options to their campaigns – as opposed to building them manually."
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Companies can now promote member content with LinkedIn Thought Leader Ads
- LinkedIn
"We're expanding Thought Leader Ad's
capabilities so that advertisers can sponsor content from any member—not just employees—for any Page that they manage."
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Instagram Launches Ads With Promo Codes to Entice Purchase Activity
- Social Media Today
"Instagram
has launched its new “Ads with Promo Codes” option to all brands globally. Now, Instagram advertisers can entice potential shoppers with promo codes listed in the caption, which can then be applied in the checkout process."
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More Ways to Reach Customers Through Video, AI-Powered Tools and Improved Ad Formats
- Meta
"We’re introducing new AI-powered tools that provide more information to people at the moment of discovery to give them the confidence to make a purchase after seeing an ad."
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Driving commerce everywhere: Selling on TikTok is now easier than ever
- TikTok
"We're introducing
new e-commerce features—and new research—showing TikTok's power at driving online and offline sales."
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