From around the web
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AI & ChatGPT
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Bard becomes Gemini: Try Ultra 1.0 and a new mobile app today
- Google The Keyword
"Bard is now known as Gemini, with a mobile app and
an Advanced experience that gives you access to our most capable AI model, Ultra 1.0."
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Memory and new controls for ChatGPT
- Open AI
"We’re testing memory with ChatGPT. Remembering things you discuss across all chats
saves you from having to repeat information and makes future conversations more helpful."
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Data, analytics & privacy
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Google ‘cannot proceed with third-party cookie deprecation’
- Search Engine Land
"Google cannot proceed with
third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). The search engine needs to do more to address issues raised around its proposed Privacy Sandbox changes or else it will not be able to deprecate third-party cookies from Chrome in the second half of 2024 as planned."
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Enhanced conversions and other updates for February
- Microsoft Advertising Blog
"Enhanced
conversions is currently in beta for advertisers in Americas and Europe and rolling out to all markets in the coming weeks. It allows you to improve the accuracy of your conversion measurement, seamlessly track cross-device conversions and embrace privacy with confidence."
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Google Analytics 4 adds new dimensions for measuring paid and organic traffic
- Search Engine Land
"Google Analytics 4
introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source, Manual medium, Manual source / medium, Manual campaign name, Manual campaign ID, Manual term, Manual content, Manual source platform."
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Google Analytics 4 adds new consent mode setting section
- Search Engine Land
"Google Analytics 4 has a new consent
setting section that is now available to all users globally. The platform added this feature in preparation for the enforcement of Google’s EU User Consent Policy (EU UCP), which will require advertisers to send it verifiable consent signals if they want to serve personalized ads in the UK and European Economic Area (EEA)."
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Google Analytics 4 launches new trend detection insight
- Search Engine Land
"Google Analytics 4 (GA4) added a
new trend detection insight that highlights “subtle but long-lasting and important changes in your data."
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Google-related updates
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New Search experiences in EEA: Rich results, aggregator units, and refinement chips
- Google Search Central Blog
"Google announced new
search features in the EEA, enhancing user experience with carousel rich results, aggregator units, and refinement chips."
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Google unveils Merchant Center updates to improve delivery times
- Search Engine Land
"Google announced a Merchant Center processing
update designed to help brands offer customers more precise estimated delivery times. Starting April 9, Google will leverage the minimum and maximum attributes for processing time within your product data for both Shopping ads and free listings."
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Adding structured data support for Product Variants
- Google Search Central Blog
"Today, we are adding structured data support for Product
variants, allowing merchants to easily show more variations of the products they sell, and show shoppers more relevant, helpful results. Providing variant structured data will also complement and enhance merchant center feeds, including automated feeds."
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Gemini models are coming to Performance Max
- Google Ads & Commerce Blog
"We're announcing several new features to help you
scale and build high-quality assets — including bringing Gemini models into Performance Max."
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Google unveils major Search Partner Network update as it removes opt-out option
- Search Engine Land
"From March 4, advertisers
using Performance Max will have access to impression-level placement reporting of Search Partner Network sites. Additionally, if you exclude certain ad placements at the account level, it will now apply to the Search Partner Network, as well as YouTube and display ads, according to Ad Age."
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Social media
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Pinterest announces major ad partnership with Google
- Search Engine Land
"Pinterest announced a new ad partnership with Google
designed to boost its ad revenue. This marks Google as the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon that was unveiled last year."
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Commission opens formal proceedings against TikTok under the Digital Services Act
- European Commission
"The European Commission has opened formal
proceedings to assess whether TikTok may have breached the Digital Services Act (DSA) in areas linked to the protection of minors, advertising transparency, data access for researchers, as well as the risk management of addictive design and harmful content."
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