Last month's top news from our industry

So what happened in the digital industry in November 2023?

OpenAI introduced GPTs, Google Ads rolled out Generative AI features to Performance Max, Meta unveiled five new lead generation ad tools and much more!

Let's get you up to speed.

CLICKTRUST News

CLICKTRUST Brainfood

Piwik Pro Server-Side tracking with Google Tag Manager

If you use Piwik Pro, you normally need the Enterprise plan to set up server-side tracking. Luckily, our CSD Yannick has found a workaround so that you can now 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭 𝐏𝐢𝐰𝐢𝐤 𝐏𝐫𝐨’𝐬 𝐬𝐞𝐫𝐯𝐞𝐫𝐬𝐢𝐝𝐞 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐆𝐨𝐨𝐠𝐥𝐞 𝐓𝐚𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 (GTM), even if you are using the free plan.

From around the web

AI & ChatGPT

Introducing GPTs
- OpenAI
"We’re rolling out custom versions of ChatGPT that you can create for a specific purpose—called GPTs. GPTs are a new way for anyone to create a tailored version of ChatGPT to be more helpful in their daily life, at specific tasks, at work, or at home—and then share that creation with others."

OpenAI Announces Free ChatGPT Voice Capabilities In Mobile App
- Search Engine Journal
"OpenAI announced that the ChatGPT app has extended its voice functionality to all free users as Plus subscriptions and upgrades remain paused."

New models and developer products announced at DevDay
- OpenAI
"We share dozens of new additions and improvements, and reduced pricing across many parts of our platform. These include: GPT-4 Turbo with 128K context and lower prices, the new Assistants API, GPT-4 Turbo with Vision, DALL·E 3 API, and more."

Introducing Emu Video and Emu Edit, our latest generative AI research milestones
- Meta
"We’re announcing new research into controlled image editing based solely on text instructions and a method for text-to-video generation based on diffusion models."

Google-related updates

Google Ads Rolls Out Generative AI Features To Performance Max
- Search Engine Journal
"Google launches generative AI in Performance Max to help marketers easily create customized text and image ads at scale."

Google rolls out new shopping features to boost conversions
- Search Engine Land
"Google is rolling out new features to help brands engage with shoppers this holiday season: a new deals hub, new pricing tools and the annual Holiday 100."

Google Merchant Center is removing 4 attribution models from conversion tracking
- Search Engine Land
"Google Merchant Center will remove the ability to select four rules-based attribution models when setting up the conversion source in 2024. The models being removed are: First-click, linear, time-decay, and position-based."

PPC

In the Hot Seat: Google’s Search Ads Stir Controversy On Questionable Websites
- Search Engine Journal
"A recent report brings ethical, transparency, and brand safety concerns for advertisers around Google's Search Partner network and where ads are shown."

Amazon’s ‘secret ad pricing scheme’ revealed in previously redacted documents
- Search Engine Land
"The US Federal Trade Commission claims Amazon has made billions of dollars by punishing advertisers and using deceptive practices."

Social media

Meta’s Threads to Launch in Europe in App’s Biggest Expansion Since Debut
- Wall Street Journal
"Facebook parent Meta Platforms plans to launch Threads in Europe in December, according to people familiar with the matter."

Meta unveils five new lead generation ad tools for Facebook and Instagram
- Search Engine Land
"Meta is adding new tools on Facebook and Instagram to help businesses get better leads. The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to improve campaign performance and save marketers time and money."

Understand how subscribing to use Meta Products without ads limits your ability to advertise and monetise with ads
- Meta
"A subscription to use our products without ads affects your ability to run ads and participate in partnership ads. Subscribing also affects your ability to earn money through our products."

Evolving our mobile measurement framework for app advertisers
- TikTok
"TikTok's Self-Attributing Network (SAN) integration allows app advertisers more performance insights, customized attribution windows, and access to advanced metrics like engaged view-through attribution (EVTA)."

Unlock LinkedIn’s Brand-New Advertiser Audience Capabilities
- LinkedIn
"If you’re currently focused on measuring the deeper impact of your campaigns, these new enhancements to LinkedIn Ads are worth your attention. Conversion API, Website Actions, Click-to-Message Ads and Document Ads can all play key roles in elevating your full-funnel strategy."

Direct links are here for your festive campaigns
- Pinterest
"As we get into the busy festive season, it’s more important than ever to put your resources where the results are. With direct links, you can drive traffic and conversions more efficiently than ever before on Pinterest. Skip to the good stuff—and get more people from Pinterest directly to your site or store."