From around the web
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AI & ChatGPT
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DALL·E 3 is now available in ChatGPT Plus and Enterprise
- OpenAI
"ChatGPT can now create unique images from a simple
conversation—and this new feature is available to Plus and Enterprise users today. Describe your vision, and ChatGPT will bring it to life by providing a selection of visuals for you to refine and iterate upon. You can ask for revisions right in the chat. This is powered by our most capable image model, DALL·E 3."
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Data, Analytics & Privacy
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Google Analytics Removes 4 Models, Adds Custom Metrics
- Search Engine Journal
"As of mid-October 2023, specific attribution models will be removed from the platform: First Click, Linear, Time decay, and Position-based. At the same time, Google is introducing a new “calculated metrics” feature that allows you to create custom metrics tailored to your business needs."
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GA4 Unveils New Way To Redact Personally Identifying Information
- Search Engine Journal
"Google has published
new documentation for the GA4 Data Redaction feature that prevents accidentally sending personally identifiable information (PII) to Google. This makes it easier to conform to privacy laws and Google’s own policies."
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Simplifying the management of your first-party data
- Google Ads & Commerce Blog
"Today we are introducing Google
Ads Data Manager to simplify the ways you connect and use your first-party data with our ads solutions. It puts all your data management controls in one place, enabling you to drive incremental revenue and better outcomes for your business."
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Google-related updates
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New ways to show up where the world watches, powered by AI
- Google Ads & Commerce Blog
"We're continuing to
innovate on moment-based ad opportunities. We’re introducing a new AI-driven package called Spotlight Moments, automatically identifying the most popular, relevant videos, making it even easier for advertisers to own the moment around key events, when viewers are most engaged."
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Google adds search themes to Performance Max
- Search Engine Land
"Google today is adding search themes – a new, optional signal – to Performance Max. Search themes are a new way for advertisers to provide information about a business (e.g., what topics lead to conversions) or customers (e.g., search queries your customers are likely to use) to help improve performance."
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Google Ads rolls out Demand Gen to all customers globally
- Search Engine Land
"Google Ads has started rolling out Demand Gen globally so
that all customers now have access. Described as the “next generation of Discovery campaigns,” it comes with new features, inventory, and insights, as well as an enhanced ad creation flow."
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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained
- Search Engine Land
"The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial.
But what is RGSP, why does the DOJ think it’s problematic for ad auctions and how exactly does it impact Google’s ad revenue? Here’s everything you need to know."
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SEO
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Vehicle listing structured data for car dealerships
- Google Search Central Blog
"Now, car dealerships of all sizes can be
eligible for vehicle listings on Google by using the vehicle listing markup. We recommend using the markup for those who haven't yet signed up for vehicle listings on Google and prefer a simpler setup via markup."
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Bing Explains SEO For AI Search
- Search Engine Journal
"AI search is inevitable so it’s vital for SEO to understand everything about it. An
interview with Bing’s Fabrice Canel revealed interesting insights about this topic with some takeaways that offer some insights on the future of search."
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How to prepare for Google SGE: Actionable tips for SEO success
- Search Engine Land
"Curious how Search Generative Experience will
impact your organic traffic? Here’s what we know – and don't know – so far, and how to prepare. This article highlights theories about SGE's traffic impact, what we know so far, what we don't know yet, things to avoid, ways to prepare for SGE."
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How Search Generative Experience works and why retrieval-augmented generation is our future
- Search Engine
Land
"Search, as we know it, has been irrevocably changed by generative AI. The dramatic change in how information is considered and surfaced threatens how the search channel (both paid and organic) performs and all businesses that monetize their content. This is a discussion of the nature of that threat."
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Social media
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Improve ad performance and create campaigns faster with AI
- LinkedIn
"We’re excited to announce
Accelerate - a new, automated B2B marketing campaign creation experience powered by AI. In as little as five minutes, Accelerate will recommend an end-to-end campaign and automatic optimizations to reach the right B2B audience with engaging creatives, which you can adjust and fine-tune before you launch your campaign."
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Generative AI features for ads coming to all advertisers
- Meta
"We’re announcing that we’ve begun rolling out
our first generative AI-powered features for ad creatives in Meta’s Ads Manager. The new features – Background Generation, Image Expansion, and Text Variations – will add to the AI-powered experiences and tools we continue to build for businesses."
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Reels ads updates: new performance features, automated creative and suitability solutions
- Meta
"We’re announcing new Reels ad features like text, template and music optimizations, and creative best practices to increase the performance of ad creative. We also have an update on our brand suitability work to help businesses take advantage of Reels ads in this first AI-powered holiday season."
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