Get an update on the latest news and learn how you can improve your Ad Strength in Google Ads.
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Last month's top news from our industry

Wondering what happened in the digital industry in September?

YouTube rolled out video view campaigns globally, Google removed How-To rich results, TikTok introduced Attribution Analytics, and much more!

In this edition of our newsletter, we are also sharing our tips for improving your Ad Strength in Google Ads.

Let's dive in!


What's behind Ad Strength in Google Ads?

Do you see "Poor" or "Average" Ad Strength scores in Google Ads and are you unsure what to do about it?

In our latest blog post, Geoffrey uncovers what's behind Ad Strength in Google Ads and shares 7 tips on how to quickly improve it.


From around the web

Artificial intelligence

ChatGPT can now see, hear, and speak
- OpenAI
"We are beginning to roll out new voice and image capabilities in ChatGPT. They offer a new, more intuitive type of interface by allowing you to have a voice conversation or show ChatGPT what you’re talking about."

OpenAI releases third version of DALL-E
- The Verge
"OpenAI announced the third version of its generative AI visual art platform DALL-E, which now lets users use ChatGPT to create prompts and includes more safety options.Β "

Meta Is Developing a New, More Powerful AI System as Technology Race Escalates
- The Wall Street Journal
"Parent of Facebook and Instagram wants artificial-intelligence system to be as capable as OpenAI’s most advanced model. Meta expects to start training the new AI system, known as large language model, in early 2024."

Data, analytics & privacy

iOS 17 automatically removes tracking parameters from links you click on
- 9TO5Mac

"iOS 17 and macOS Sonoma include even more privacy-preserving features while browsing the web. Link Tracking Protection is a new feature automatically activated in Mail, Messages, and Safari in Private Browsing mode. It detects user-identifiable tracking parameters in link URLs, and automatically removes them."

Google launches new report that flags checkout issues on e-commerce sites
- Search Engine Land

"Google has launched a new report to help brands identify checkout problems.

The Checkout Journey report displays the count and percentage of users who initiated checkout on your e-commerce site or app and successfully and then completed each subsequent step in the checkout process."

Google-related updates

Google adds URL Contains targeting functionality to Performance Max
- Search Engine Land

"Google has launched the URL Contains targeting functionality on Performance Max.The feature, which is also available on Dynamic Search ads (DSA), enables you to manually specify which URL to show your PMax ads to."

YouTube rolls out video view campaigns globally
- Search Engine Land

"YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time to drive interest and intent."

YouTube Announces AI-Powered Creative Guidance In Google Ads
- Search Engine Journal

"In a continued effort to assist advertisers with artificial intelligence (AI), Google announced its latest feature for video advertisers, creative guidance in Google Ads.

The AI-powered feature, found inside the Recommendations and Video Analytics sections of Google Ads, offers suggestions to help advertisers enhance the efficacy of their video campaigns."

YouTube pilots longer, less frequent ads on TV app
- Search Engine Land

"YouTube is testing longer but fewer ads on its connected TV app.

The platform is hoping to improve the user experience and boost engagement for non-premium subscribers by running extended ads in the middle of videos as opposed to short ads throughout."


Google’s New Core Web Vitals Metric: How To Improve Interaction To Next Paint (INP)
- Search Engine Journal

"With the introduction of the Interaction to Next Paint (INP) metric, Google has announced the biggest Core Web Vitals update since its original rollout.

What do you need to do before INP becomes a ranking signal? This guide explains Google’s new metric and how you can optimize it."

Google Completely Removes How-To Rich Results
- Search Engine Journal
"Google announced that they have completely removed the How-To Rich Results. The schema for it can still be used but there will be no benefit in the search results from using it."

Google Search testing β€œMentioned in” search snippet
- Search Engine Land

"Google is testing a new search snippet feature titled Mentioned in.

This feature, which adds a new section to a search result snippet, lets the searcher expand and see the websites on which this site is also mentioned."

Google uses Click Data for Rankings

"Eric Lehman, who worked for Google for 17 years on search quality and ranking, testified in court that Google uses click data for ranking. In addition, Google had given instructions not to confirm this information to prevent SEOs using this knowledge to manipulate search results."

Associate Search Console to Merchant Center to discover growth opportunities
- Google Search Central Blog

"Today, Search Console is enhancing this section to further help businesses with a Merchant Center account to monitor the status of their products and discover opportunities to improve their visibility on Google.

With the first enhancement, merchants will receive notifications when products stop appearing on the Shopping tab due to any issues. The second enhancement shows merchants opportunities to increase clicks and improve ranking of products on Google."

Social Media

X is selling programmatic ads via Google
- Marketing Brew

X’s push into programmatic advertising continuesβ€”this time with Google.

The platform formerly known as Twitter recently started using Google Ad Manager, which lets publishers serve ads programmatically. The ads served via Google will only appear on X’s home feed."

New tools to help advertisers this first AI-powered holiday season
- Meta
"Today we’re introducing new advertising tools to help businesses find customers and drive sales as marketers embark on the first AI-powered holiday season. We’re announcing bid multipliers and budget scheduling to give advertisers more control over their campaigns and expanding access to tools that help drive purchases on Facebook and Instagram.Β "

Pinterest unveils slate of new product updates and ad solutions
- Pinterest
"Pinterest announced a slate of new and updated products and features for users, advertisers, and agencies. These updates will enable advertisers to further tap into the unique commercial mindset of the Pinterest audience who come to the platform to find inspiration to take action."

Introducing Attribution Analytics: TikTok's first-party measurement solution
- TikTok
"We are announcing our first-party measurement solution that enables web advertisers to go beyond the last-click model and truly understand the customer journey on TikTok."

Measure the impact of your campaigns with multi-touch attribution
- TikTok
"To provide a more complete view into the customer journey, we're excited to announce our multi-touch attribution (MTA) partnership with TransUnion TruAudienceβ„’ Marketing Solutions, a leader in data-driven marketing solutions.Β "

TikTok Is Exploring a Partnership With Google to Drive Search Traffic
- Social Media Today
"According to a new report from Business Insider, TikTok and Google are currently exploring a new partnership, which would integrate Google search prompts, and potentially, at some stage, even results, into TikTok’s own search stream."

Introducing TikTok Creative Assistant: Supercharge content ideation
- TikTok
"We’re excited to invite brands and creators to explore collaboration with TikTok Creative Assistant which is now available to users who are logged into TikTok Creative Center via their TikTok for Business account."

Progress update on Project Clover
- TikTok
"Today we are sharing an update on Project Clover, our programme to build a specially-reinforced protective environment around our European* user data."


Announcing Video and CTV on the Microsoft Advertising platform
- Microsoft Advertising Blog
"We're announcing a new video ad offering on the Microsoft Advertising platform: Video and Connected TV (CTV) ads, which give you the ability to create online Video and CTV ad campaigns right within the Microsoft Advertising platform."

Are you being manipulated by Google Ads?
- Search Engine Land

"Though it seems like a benign management tool, the crafty design of the Google Ads interface subtly shapes user behavior, contributing to $224 billion for the tech giant last year alone.

Dive into the covert persuasion tactics Google Ads uses to ensure β€œthe house always wins” and discover strategies to outsmart the house."

Google Allegedly Adjusts Ad Auctions To Meet Revenue Goals
- Search Engine Journal

"Jerry Dischler, Vice President for Google’s advertising products, testified that Google adjusts its advertising auctions to meet revenue targets.

These adjustments, including price increases of up to 5%, are carried out without informing the advertisers."

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