What has been going on in the digital world in May 2023?
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Last month's top news from our industry

So what happened in the digital industry in May 2023?

Meta received a €1.2B privacy fine,Β lots of new AI solutions we're introduced at Google Marketing Live,Β web browsing & plugins are rolling out in beta in ChatGPT, and much more!

Let's get you up to speed.


Giving back to society: Digital marketing training in Burundi

In May, our managing director Fabian travelled to Burundi to give a training on digital marketing to the students and teachers at E.T.O. Gitega.


A recap of Google Marketing LiveΒ 

To nobody's surprise, the 10th anniversary edition of Google Marketing Live largely focused on further unlocking AI possibilities and embracing privacy expectations. Discover our key takeaways in this blog article.


Mastering data management for performance dashboards

In order to shed some light on what's really going on inside the black box that is Performance Max, our team has been experimenting with itΒ for a while now. So did analyst Benjamin, who is sharing the insights from his experiments in our latest blog post.


From around the web

AI & ChatGPT

Web browsing and Plugins are now rolling out in beta in ChatGPT
- OpenAI
"Once the beta panel rolls out to you, you’ll be able to try two new features:

  • Web browsing: Try a new version of ChatGPT that knows when and how to browse the internet to answer questions about recent topics and events.

  • Plugins: Try a new version of ChatGPT that knows when and how to use third-party plugins that you enable."

ChatGPT Could Leave Europe, OpenAI CEO Warns, Days After Urging U.S. Congress For AI Regulations
- Forbes
"OpenAI CEO Sam Altman expressed concern about the European Union’s attempts to regulate artificial intelligence and warned the company may have to pull its services from the region if it is unable to comply with the regulations."

Announcing the next wave of AI innovation with Microsoft Bing and Edge
- Official Microsoft Blog
"We are moving to the next generation of AI-powered Bing and Edge to transform the largest category of software in the world – search – by greatly expanding the vision and capabilities we think of as Your Copilot for the Web."

Google Bard hits over 180 countries and territoriesβ€”none are in the EU
- ARSTechnica
"Google detailed the evolution of its Bard conversational AI assistant, including PaLM 2 and expanded availability. The list of 180 supported countries and territories excludes Canada and all of the European Union's (EU) 27 member states. As the world grapples with how to juggle the explosive growth of generative AI chatbots alongside user privacy, there's suspicion that the EU's General Data Protection Regulation (GDPR) is at the center of the omission."

Amazon working on AI tools to generate videos, images for advertisers
- Search Engine Land
"Amazon advertisers may soon gain the ability to create AI-generated image and video assets to use in ad campaigns. The company has confirmed it is now building a team to provide those tools."

Google-related updates

Supercharging Search with generative AI
- Google The Keyword
"We’re sharing a look at our first steps in this new era of Search, and you’ll be able to first try these generative AI capabilities in Search Labs, a new way to access early experiments in Search."

A new way to search with generative AI (whitepaper)
- Google
"We’re excited to bring cutting-edge, generative AI front and center in
Google Search. We’re experimenting with what’s possible through our new program Search Labs, starting with an experiment
called SGE (Search Generative Experience)."

Introducing a new era of AI-powered ads with Google
- Google The Keyword
"Today at Google Marketing Live, we're sharing how new generative AI advancements will bring AI front and center, making it the best tool in your marketing toolkit β€” helping you make decisions, solve problems and enhance your creativity."

New tools to help small businesses connect with online shoppers
- Google The Keyword
"We introduce Product Studio. This new tool will help merchants easily create unique product imagery using generative AI right from Merchant Center Next, our simplified platform for businesses to manage how their products show up on Google."

GA4 custom funnel reports are here
- Search Engine Land
"Custom funnel reports can now be created inside Google Analytics 4 (GA4), allowing you to view the steps you can follow to complete a task and assess the number of users who abandon the process between each step."

Google Ads Requirements: Update For EEA & UK
- Search Engine Journal
"Google announced new requirements for advertisers serving ads in the EEA and UK today. These updates pertain to Consent Management Platforms (CMPs), part of the IAB Europe Transparency and Consent Framework (TCF). The CMP requirements result from evolving user expectations and regulatory factors involving online consent experiences."

The world watches YouTube: Highlights from Brandcast 2023
- YouTube Official Blog
"We’re bringing 30 second non-skips to YouTube Select ... Instead of seeing two :15 ads consecutively, they'll see one :30 ad.Β Next, we’re bringing new Pause experiences to CTV, so you can drive awareness or action by owning that unique interactive moment when people pause a video."

New ways to build awareness with YouTube Shorts
- Google Ads & Commerce Blog
"Drive efficient reach, appear alongside trending Shorts and more with new additions to Video reach campaigns and YouTube Select."

YouTube has started blocking ad blockers
- Android Police
"A Redditor encountered a popup informing them that "Ad blockers are not allowed on YouTube." The message offered a button to "Allow YouTube ads" in the person's ad blocking software and went on to explain that ads make the service free for billions of users and that YouTube Premium offers an ad-free experience. It even provided a button to easily sign up for a YouTube Premium membership."


Introducing INP to Core Web Vitals
- Google Search Central
"The new metric, Interaction to Next Paint (INP), will replace FID as part of the Core Web Vitals in March 2024. To help site owners and developers to take the necessary steps and evaluate their pages for the new metric, Search Console will include INP in the Core Web Vitals report later this year."

Google no longer recommends canonical tags for syndicated content
- Search Engine Land
"Google now says the canonical link element is not recommended for syndicated content; instead, block the syndicated content from being accessed to avoid duplication."

Google to update the helpful content system algorithm in the coming months
- Search Engine Land
"Google will roll out a new update for the helpful content system in the coming months. This update will allow Google Search to β€œmore deeply understands content created from a personal or expert point of view.”"

Google rolling out related topics filter on desktop search results
- Search Engine Land
"Google is now rolling out the related topics search filter feature on desktop search results. The related topics filter first launched on mobile search last December. Now Google is bringing it fully to desktop search."

The Future of SEO in a Post-ChatGPT World
- Animalz
"While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side."

What Google I/O 2023 reveals about the future of SEO
- Kevin Indig
"The announcements at Google I/O 2023 herald the biggest changes so far to the most expensive real estate on the internet: Google Search. While a new paradigm for the tech industry started in November of last year (when Chat GPT came out), the new paradigm for SEO starts now.

In this Memo, I highlight 12 observations from the Google I/O 2023 keynote and surrounding material that can tell us what SEO might look like from here."

Social media

Pulse Premiere: Connecting brands with Premium Publisher Content
- TikTok
"To help brands stay on the pulse of the most culturally impactful moments on the platform, we are excited to expand TikTok Pulse with Pulse Premiere, our newest solution to give advertisers control and predictability to place their ads directly after content from premium publisher content on TikTok's For You feed."

TikTok is testing an in-app AI chatbot called β€˜Tako’
- TechCrunch
"AI chatbots, like ChatGPT, are all the rage, so it’s no surprise to learn that TikTok is now testing its own AI chatbot, as well. Called β€œTako,” the bot is in limited testing in select markets, where it will appear on the right-hand side of the TikTok interface, above the user’s profile and other buttons for likes, comments and bookmarks."

Meta Announces AI-Powered Tools To Streamline Ad Processes
- Search Engine Journal
"In another Big Tech move to redefine digital advertising with artificial intelligence (AI), Meta announced several AI-powered tools to enhance business performance and streamline ad processes.

From the AI Sandbox to upgraded features in the Meta Advantage suite, these innovations promise to catapult online advertising into a new era."

Helping businesses find customers with a promotional ads test and new lead ads features
- Meta
"We’re introducing a promotional ads test to help make it easier for people to discover, manage and apply digital promotions to their purchases. We are also expanding our lead ads product, with new features, such as conditional questions and Instant Forms overlaid on web."

Meta Previews New AR and Shopping Ads at NewFronts
- Social Media Today
"Meta has previewed some new AR and Reels ad options, which will help brands tap into the popularity of each format, while it’s also looking to continue building its in-stream commerce tools, as part of a resurgence of its in-app shopping efforts."

New update to Meta Ads location targeting
- Search Engine Land
"The dropdown menu for location targeting has been eliminated, leaving only the β€œLiving in or recently in this location” option. This change signifies that the other options have been removed, and advertisers no longer need to choose a specific type of location targeting."

EU hits Meta with record €1.2B privacy fine
- Politico
"U.S. tech giant Meta has been hit with a record €1.2 billion fine for not complying with the EU’s privacy rulebook. The Irish Data Protection Commission announced on Monday that Meta violated the General Data Protection Regulation (GDPR) when it shuttled troves of personal data of European Facebook users to the United States without sufficiently protecting them from Washington's data surveillance practices."

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