From around the web
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AI & ChatGPT
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OpenAI launches GPT-4
- OpenAI
"We’ve created GPT-4, the latest milestone in OpenAI’s effort in scaling up deep learning. GPT-4 is a large multimodal model (accepting image and text inputs, emitting text outputs) that, while less capable than humans in many real-world scenarios, exhibits human-level performance on various professional and academic benchmarks."
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ChatGPT plugins
- OpenAI
"We’ve implemented initial support for plugins in ChatGPT. Plugins are tools designed specifically for language models with safety as a core principle, and help ChatGPT access up-to-date information, run computations, or use third-party services."
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ChatGPT banned in Italy over privacy concerns
- BBC News
"The Italian data-protection authority said there were privacy concerns relating to the model, which was created by US start-up OpenAI and is backed by Microsoft. The regulator said it would ban and investigate OpenAI "with immediate effect"."
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Google Bard is here and disappointing vs. Bing Chat and ChatGPT
- Search Engine Land
"As of writing, Bard has been open to a small portion of the public for a full day. I’ve had the opportunity to play around with Google’s new AI chatbot, and I’m getting mixed results. This article covers initial thoughts on Bard, details on how I got early access, concerns
with AI answers, and first-hand experiences."
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Create images with your words – Bing Image Creator comes to the new Bing
- Official Microsoft Blog
"We’re excited to announce we are bringing Bing Image Creator, new AI-powered visual Stories and updated Knowledge Cards to the new Bing and Edge preview. Powered by an advanced version of the DALL∙E model from our partners at OpenAI, Bing Image Creator allows
you to create an image simply by using your own words to describe the picture you want to see."
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Bing Chat To Feature Ads, Shaking Up The Ad-Free Experience
- Search Engine Journal
"Microsoft has announced plans to introduce ads within the AI-powered Bing chat experience. This is a significant move, as Bing chat has been an ad-free platform up until now. In a blog post, Microsoft explains why it’s making this change."
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PPC
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How paid placements will evolve alongside AI-powered search
- Search Engine Land
"Paid search will remain relevant, but advertisers must adjust their strategies to reach their targets in this new era of search. Here's how."
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How to create a winning Pmax campaigns structure for ecommerce clients
- Miles McNair
"One of the biggest reasons why Performance Max campaigns succeed or fail, is the way the campaign structure has been set up. Your campaign structure can truly make or break your performance.
On a basic level, Performance Max may seem very simple, but it's actually very complex. In this
issue, I'm giving you a framework you can use to create a winning campaign structure that's working for your specific account."
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Google-related updates
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New features to help you grow demand with Discovery ads
- Google Ads Help
"We’re excited to announce that product feeds have expanded its availability to all Discovery advertisers. What’s more, you can pair them with your Video action campaigns to drive deeper consideration and engagement with consumers who are exploring content on YouTube."
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Google Ads Update: Cross-Channel Conversion Credit Import
- Search Engine Journal
"Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions."
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Google Ads Simplifies Audience Creation W/ GA4 Audience Builder
- Search Engine Journal
"Google has introduced a new feature that will make creating and activating campaign audiences in Google Ads easier. With this new update, you can access the Google Analytics 4 (GA4) audience builder directly in the Google Ads user interface (UI), simplifying the entire audience creation
process from start to finish."
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New Google Analytics custom channel groups
- Search Engine Land
"Google Analytics has introduced a new feature that allows users to build personalized channel groups, either by starting from scratch or by utilizing Google’s default channel group as a foundation. This enables you to tailor your channels to better suit your needs."
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Explore the world's searches with the new Google Trends
- Google The Keyword
"With spring cleaning trends on our minds, we’ve refreshed the Search Trends site, making it easier to explore what’s trending around you and across the world."
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SEO
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Machine Learning in Search: Google's ML APIs vs OpenAI's APIs for SEO use cases
- Lazarina Stoy
"In this presentation, I go through the different use cases of machine learning APIs for search marketers and digital marketers. Specifically, I look at APIs by Google Cloud and OpenAI and identify the best to use for your SEO projects, based on the task at hand."
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ChatGPT (and other AI bots) as SEO Companions: How to leverage them through the SEO Process
- Aleyda Solis
"SEO processes that don’t leverage the opportunities given by the latest AI functionalities & tools will struggle to be competitive in a not-so-far future. Learn how to do it in this presentation."
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Social media
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Meta to Let Users Opt Out of Some Targeted Ads, but Only in Europe
- The Wall Street Journal
"Meta Platforms Inc. is planning to let European users of Facebook and Instagram opt out of certain highly personalized ads as part of plans to limit the impact of a European Union privacy order, according to people familiar with the planning."
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Meta is building a decentralized, text-based social network
- Platformer
"Twitter’s decline is paving the way for other platforms to build next-generation replacements. And now the biggest player in the game is getting involved: Meta is in the early stages of building a dedicated app for people to post text-based updates."
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Facebook’s Advantage+ shopping campaigns: Are they worth the ecommerce hype?
- Search Engine Land
"Are you running ecommerce ads on Facebook? Then you’ve probably heard of Advantage+ shopping campaigns. This innovative advertising technology integrates proven best practices with machine learning to optimize ad delivery. It allows businesses to reach more people likely to
purchase their products, driving more sales with less set-up time and greater efficiency. But is Advantage+ worth the hype? Let’s dive in and find out."
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U.S. House panel approves bill giving Biden power to ban TikTok
- Reuters
"WASHINGTON, March 1 (Reuters) - The U.S. House Foreign Affairs Committee voted on Wednesday along party lines to give President Joe Biden the power to ban Chinese-owned TikTok, in what would be the most far-reaching U.S. restriction on any social media app."
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TikTok enters the search ad market, challenging Google and Microsoft
- Search Engine Land
"TikTok is reportedly expanding its offerings by entering the search ads market, putting it in direct competition with Google and Microsoft."
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TikTok Provides New Insights into Top Performing Ad Copy via ‘Keyword Insights’
- Social Media Today
"TikTok has added another handy research tool for marketers, with a new ‘Keyword Insights’ element in its Creative Center, which enables you to find more info on which keywords and phrases are resonating best in TikTok ads."
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TikTok Updated Community Guidelines To Include AI Content
- Search Engine Journal
"TikTok has updated its Community Guidelines, which will go into effect on April 21, 2023. Key changes to Community Guidelines apply to synthetic media, tribes, and civic and election integrity."
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More Social Media Discussion is Moving to Messaging, Which is Important for Marketers to Note
- Social Media Today
"Messaging is the new social feed, with more and more users opting to share updates via more intimate circles within DMs, as opposed to posting to their main, public stream."
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Tools
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ChatSpot
- chatspot.ai
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The ultimate keyword research script
- Alton Lex
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