From around the web
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AI & ChatGPT
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Reinventing search with a new AI-powered Microsoft Bing and Edge, your copilot for the web
- Official Microsoft Blog
"Today, we’re launching an all new, AI-powered Bing search engine and Edge browser, available in preview now at Bing.com, to deliver better search, more complete answers, a new chat experience and the ability to generate content. We think of these tools as an AI copilot for the web."
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Google AI updates: Bard and new AI features in Search
- Google The Keyword
"Two years ago we unveiled
next-generation language and conversation capabilities powered by our Language Model for Dialogue Applications (or LaMDA for short). We’ve been working on an experimental conversational AI service, powered by LaMDA, that we’re calling Bard. And today, we’re taking another step forward by opening it up to trusted testers ahead of making it more widely available to the public in the coming weeks."
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Google launches Bard, its answer to ChatGPT - here's what it looks like
- Search Engine
Land
"Google is now testing Bard, its answer to OpenAI’s ChatGPT. We also have gotten our first look at AI-powered features in Google Search."
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Google Bard AI – What Sites Were Used To Train It?
- Search Engine Journal
"Google’s
Bard is based on the LaMDA language model, trained on datasets based on Internet content called Infiniset of which very little is known about where the data came from and how they got it."
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Google Search's guidance about AI-generated content
- Google Search Central
"At Google,
we've long believed in the power of AI to transform the ability to deliver helpful information. In this post, we'll share more about how AI-generated content fits into our long-standing approach to show helpful content to people on Search."
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Introducing ChatGPT plus
- OpenAI
"We’re launching a pilot subscription plan for ChatGPT, a conversational AI that can chat
with you, answer follow-up questions, and challenge incorrect assumptions."
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New AI classifier for indicating AI-written text
- OpenAI
"We’ve trained a classifier to
distinguish between text written by a human and text written by AIs from a variety of providers. While it is impossible to reliably detect all AI-written text, we believe good classifiers can inform mitigations for false claims that AI-generated text was written by a human."
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ChatGPT for PPC marketers: 15 strategic prompts to use today
- Search Engine Land
"Learn how to use
ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity or creativity."
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Data, Analytics & Privacy
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Thresholding applied in Google Analytics 4
- Analytics mania
"Here’s something that you
might often face in Google Analytics 4. You open a report and see an orange exclamation mark at the top of the report. You click it and see this warning saying “Thresholding applied” (even though it also says that the report is unsampled). How can that be? The report is unsampled, but that “threshold” sounds like sampling, where you get only a portion of the data you captured. In this blog post, I will explain what thresholding is, what happens when it’s applied, and how to avoid it."
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Google-related updates
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Bulk data export: a new and powerful way to access your Search Console data
- Google Search Central
"Today, we're
announcing bulk data export, a new feature that allows you to export data from Search Console to Google BigQuery on an ongoing basis. "
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4 new Google Performance Max features are coming soon
- Search Engine Land
"Google is
adding four new Performance Max (PMax) features soon:
- Campaign-level brand exclusions
- Page feeds
- Video creation
- Additional reporting"
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Unlock the power of your Search ads with new tools
- Google Ads Help
"We’re introducing new AI tools that can help you
unlock the power of your Search ads with stronger creative and better performance."
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Improve how you plan, buy and measure your CTV campaigns
- Google Marketing Platform
"We’re sharing new features in Display & Video 360 that advertisers have been using to plan, buy and measure their connected TV campaigns."
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Cost-Per-Hour Masthead placements: YouTube’s latest offering
- Search Engine Land
"With its new Cost-Per-Hour Masthead, YouTube is giving brands and advertisers the ability to buy its most visible placement during the hour(s) leading up to, during or after priority moments such as a sports game or movie release."
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SEO
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Google Search Console + GA4 to BigQuery for a Looker Studio Report
- Tag Rocket
"Google recently announced their support for exporting Google Search Console data into BigQuery. As a beta tester, I had the opportunity to test this new export. I decided to put together a demo report in Looker Studio that shows what can be done."
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Leaked Yandex ranking factors analysis
- Alex Buraks
"You probably heard about Yandex, it’s the 4th biggest search engine by market share worldwide. Yesterday proprietary source code of Yandex was leaked. The most interesting part for SEO community is: the list of all 1922 ranking factors used in the search algorithm. I downloaded the code, analyzed it and there is a lot of
useful information for Google SEO as well."
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Social media
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Anti-personalization: The best ad for one, is the best ad for all
- Samuel Brealey
"Over the last ten years,
marketers and advertisers have become obsessed with the idea that more data is better; that never-ending complexity and one-to-one communication is the future, negating not only history itself but also the evidence which is piled high against the idea of ideas such as ‘personalisation at scale’."
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The Minimum Viable Creative Testing Process
- Growthmentor
"The key to beating the limitations of
statistical significance is understanding that it’s not just a function of how much data you have. The number of variations of creative you’re testing, and the potential size of the impact of a successful test matter as well."
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99+ Facebook Ad Creatives To Swipe And Skyrocket Your eCommerce Sales to 7-Figures And Above
- Kandy
"In
order to scale with ads, you need to be consistently testing. The problem for many eCommerce brands, however, is consistency and repeatability.To help you scale, below, we’ll be looking at 99+ eCommerce creatives across different niches: Skincare, health, fitness, watches, and so much more."
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What is Interest Targeting and What’s New?
- LinkedIn Ads Blog
"We’ve broadened our
interest targeting offering to include 20+ new service interest attributes and 120+ new product interest attributes. You may now fine-tune your campaign targeting with over 400+ professional interest categories across business technology, financial management services, cybersecurity software, and more."
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TikTok Really Is Becoming Gen Z’s Google, and More on How Gen Z Gets Its News
- Morning Consult
"Media
& entertainment analyst Kevin Tran breaks down how publishers can monetize young consumers who are increasingly turning to social platforms for free news"
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Leveraging TikTok’s ad content to get valuable insights on top-performing products
- Search Engine
Land
"TikTok has just released a “Top Products” element to its Creative Center. This data provides insights into the popularity of particular products on the app, as indicated by the frequency of ads featuring the item, as well as metrics such as impressions, view-through rate, comments, and likes. Essentially, all the relevant data points are available to analyze the performance of each product."
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Introducing TikTok's Brand Safety and Suitability Partners
- TikTok for Business
"Today,
the TikTok Marketing Partners Program is proud to announce its first group of badged Measurement Partners with a new specialty in Brand Safety and Suitability: DoubleVerify, Integral Ad Science (IAS) and Zefr. All three partners have built solutions that help to safeguard advertising on TikTok so that marketers can have more confidence that their brand campaigns will run adjacent to brand-suitable content that reflects the industry standards set by the Global Alliance for Responsible Media (GARM)."
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Four new Promote tools to help drive discoverability
- TikTok for Business
"TikTok's in-app advertising tool
can now help bring you more profile views and quality leads, boost creator content, and target your audience by location."
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Tools
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Not ChatGPT tools
- coda.io
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GPT for Slides
- gptforslides.app
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Structured Data SERP Explorer
- neuralnext
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