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We are proud to introduce you to our spin-off LYKTA, recently founded by Nicolas Schnock and Sonia Bakkouch and announced during Digital First on 20/10.
As your media effectiveness partner, LYKTA aims to help you increase the effectiveness and ROI of your marketing campaigns. They do so through the use of media performance solutions:
✔️ Marketing Mix Modeling ✔️ TV Performance & Drive to web ✔️ Geo AB Tests
October was a month full of learning for our digital performance analysts and client strategy directors. Together they attended no less than 4 different conferences. Discover their key takeaways in the articles below.
