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What has been going on in the digital world in October 2022?
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Last month's top news from our industry

So what's new in the digital world in October?

Google Data Studio is now Looker Studio, Elon Musk finally bought Twitter, Google Analytics 4 is getting a new homepage experience and 5 new features, and much more!

Let's get you up to speed.

CLICKTRUST News
We are proud to introduce you to our spin-off LYKTA, recently founded by Nicolas Schnock and Sonia Bakkouch and announced during Digital First on 20/10.

As your media effectiveness partner, LYKTA aims to help you increase the effectiveness and ROI of your marketing campaigns. They do so through the use of media performance solutions:

✔️ Marketing Mix Modeling
✔️ TV Performance & Drive to web
✔️ Geo AB Tests
Find out how we make MMM more accessible and how it can help you answer tactical and strategic marketing questions.
Digimedia featured LYKTA in their latest edition of Inside Digimedia. Discover the article on page 51.
Want to know more? Visit www.lykta.be or contact them directly at contact@lykta.be for more information.
CLICKTRUST Brainfood
October was a month full of learning for our digital performance analysts and client strategy directors. Together they attended no less than 4 different conferences. Discover their key takeaways in the articles below.
Discover what Geoffrey and Christie learned during Adworld Experience, thee largest PPC-Cases-Only Conference in Europe.
Sarah and Benjamin learned all about the latest frameworks, methods and best practices in SEO. Find out their key takeaways in their blog article.
 
Meanwhile, Enrico attended Ad World, the largest online advertising event. In his article, he talks about the presentation that inspired him the most.
From around the web

  • GA4 gets a new homepage and 5 new features

  • Google Analytics discontinues store visits reporting

  • Google Data Studio is now Looker Studio

  • Google Display & Video 360 gets 2 new audience solutions

  • Youtube is introducing new ways to reach engaged audiences

  • Instagram is introducing ads to new surfaces

  • Apple offers new ad placements in App Store

  • TikTok is introducing smart performance campaigns and focused view

  • Elon Musk bought Twitter and is considering bringing back Vine

... and more!
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Clicktrust BVBA, Priester Cuyperstraat 3, 1040 Etterbeek, Belgium

 
 

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